of adults fail basic financial literacy tests
Source: TIAA, 2025★ First board game played on the NYSE floor
The stock market.In a box.
Game of Gains is a fully compliant, multiplayer behavioral finance board game built by a 15-year Portfolio Manager. Poker × Monopoly × D&D — but you actually learn to build wealth. Limited to 1,000 copies worldwide.
Avg 3-hr play sessionsSold-out first eventU of T Award WinnerNEXT AI · Toronto Tech Week 2026
sits idle in money markets — not working
Source: Federal Reserve, 2025lost annually from employee financial stress
Source: BrightPlan, 2024copies will ever exist. Limited. Numbered.
Source: Finliti, 2026The Problem
Financial literacy is broken.
Traditional financial education is boring, compliance-driven, and designed for no one. We built the antidote.
The data doesn't lie.
49%
of adults fail basic financial literacy tests — including degree holders.
Source: TIAA, 2025$7T+
sits idle in money markets — capital that should be working, isn't.
Source: Federal Reserve, 202554%
of employees say financial stress tanks their productivity — 7 hrs/week lost.
Source: BrightPlan, 2024$650
average cost per lead for financial services. Game of Gains cuts that to ~$30.
Source: FirstPageSage 2025 vs Finliti Internal Model 2026Behavioral science meets gameplay
GoG puts players through Fear, Greed, Caution, Trust, and Win — the five real emotional states that drive every investing decision. You feel it before you understand it.
Built by a 15-year Portfolio Manager
Jennifer Schell designed GoG to be fully compliant. Not a toy — a regulatory-safe educational tool backed by the U of T FIPI behavioral research framework.
Black Swan events change everything
Just like real markets. Players experience unpredictable market events that test their behavioral resilience — turning abstract theory into felt experience.
Board → App → Finlitiverse
The board is the entry point. The mobile app scales globally. The Finlitiverse is the competitive moat — immersive wealth literacy at scale.
How It Works
Master your emotions. Outsmart your foes.
Five behavioral states drive every round. Know which one you're in. Act accordingly.
Fear≤15
Greed27+
Caution22–26
Trust16–20
Win21
In the Wild
Real players. Real reactions.
The Characters
Know your Financial Foes.
Every player draws a Faction Guide. Every market has its Financial Foes. Know who you're up against.
foe
Molly
"Options? Just buy the shiny ones!"The queen of brunch benders, YOLO trades, and "treat yourself" energy. She's not here for long-term wealth — she's here to party.guide
The President
Faction guideWhile others jumped from strategy to strategy, you stayed the course with an advisor who knows you. Roll 2 die — Bank pays that many coins into your portfolio if Black wins.guide
The Futurist
Faction guideSees past the noise. Conventionality keeps you grounded. Zeal drives you forward. Your behavioral profile determines everything.The FIPI® system
Zeal · Swag · Inhibition · Conventionality
Source: FIPI® research — Finliti / U of T, validated 2025Finliti's proprietary behavioral intelligence framework is woven into every game mechanic. Players discover their real investor profile by playing.Pre-Order — Limited Edition
Own a piece of financial history.
1,000 copies. Numbered. Never again. Choose your edition.
🔒
Your card is authorized today — not charged. We hold your spot now and only collect payment when your copy ships. You'll receive an email notification before any charge occurs.
Lapis Edition
Lapis
$80
CAD · Save $45 (36% off)- Game Board
- Portfolio Deck
- Market Trend Deck
- Faction / Foe Hero Cards
- Dice + Bull & Bear Pins
- Trade / Transact Indicator
- Lapis-inspired Financial Foe Meeples
- Lapis Edition Lorebank (stories, strategies & puzzles)
Est. delivery June 2026
Most popular
Silver Edition
Silver
$300
CAD · Save $99 (25% off)- Everything in Lapis Edition
- Silver-edge Dice + upgraded Bull & Bear Pins
- Physical & Digital Rulebook (downloadable)
- Distinctive Chrome Financial Foe Figurines
- Holdfast & Silver foil finishes
- Expanded Lorebank (Lapis + Silver content)
Est. delivery June 2026
Gold Edition
Gold
$1,500
CAD · Save $500 (25% off)- Everything in Silver Edition
- Gold Edition Game Board
- Gold Market Trend Deck
- Gold Faction / Foe Deck
- Semi-precious stone Financial Foe Figurines
- Premium 14k gold-foil finishes
- Gold Edition Player Mats
- Complete Lorebank Collection (Lapis, Silver & Gold)
Est. delivery Jan 2026
Corporate & Team Workshops
Beginner — Half Day
Foundations
$250
per participant · min 10- Investing fundamentals + gameplay
- FIPI® behavioral insights
- Team bonding experience
- Facilitator-led by Jennifer Schell
Intermediate — Full Day
Strategy & Risk
$500
per participant · min 10- Industry-specific strategy & risk
- Behavioral traps & decision frames
- Tournament-style competition
- Buy/sell decisions under uncertainty
Advanced — 2 Days
Portfolio Intensive
$1,000
per participant · min 10- Portfolio strategy + frameworks
- Custom Financial Foes for your firm
- National event presence eligible
- Behavioral data insights report
University & Campus Sponsorship
Campus Champ $10K · Industry Leader $100K · Finlitiverse Elite — Contact us
Logo on boards · Student competitions · Behavioral data · National presence
Early Traction
The proof is in the play.
First public event
$50/ticket · zero paid ads · Finliti, 2026Avg play session
Players begged for more · Finliti, 2026Board game on NYSE floor
New York Stock Exchange, 2025Best Overall — Finlitiverse
U of T Engineering UTESCA, 2025A Palantir executive was among the first board game buyers. Portfolio Managers & Investment Advisors played the inaugural game on the NYSE floor.
Source: Finliti deck, Traction slide, 2026One Game Night = Dozens of New Players Recruited. Each new group expands organically — like a financial literacy MLM without the cringe.
Source: Finliti deck, Virality Loop, 2026
Upcoming Event
See us live at Toronto Tech Week 2026.
Game of Gains — Yorkville Investing Tournament. Official NEXT AI event partner. Live gameplay, investor psychology, and a sharper way to make financial literacy feel social.
The Founder
Jennifer Schell
CEO & Creator, Finliti · Portfolio Manager, 15+ years
Jennifer built Game of Gains because she saw firsthand how behavioral biases — fear, greed, overconfidence — destroy real wealth every day. She wanted a tool that made those patterns visible before they became expensive. So she built a fully compliant, research-backed financial literacy game and took it to the floor of the New York Stock Exchange.
Institutional partners & programme backing
🏛️ University of Toronto🤖 NEXT AI🔒 Rogers Cybersecure Catalyst☁️ Google for Startups💻 Microsoft for Startups🏦 RBC FinSec Incubator🌐 TerraZero Technologies💡 ventureLAB🧪 OSC Launchpad
Know someone who needs this?
Every share = a player recruited. The virality loop is real. Help us prove it.
FAQ
Questions? Good.
What is Game of Gains?
Game of Gains is a fully compliant multiplayer behavioral finance board game created by Jennifer Schell — a Portfolio Manager with 15+ years in wealth management. It blends Poker, Monopoly, and D&D mechanics with real behavioral finance concepts. Players were tested for 3+ hours and did not want to stop. It was the first board game played on the floor of the NYSE.
Source: Finliti deck, 2026Is it really only 1,000 copies?
Yes. The founding production run is strictly limited to 1,000 numbered copies. Each is tracked. The Limited Edition is available to the first 500 orders only; the Luxe Edition is capped at 100. This is not marketing — it is production reality.
Source: Finliti, 2026 — Corporate Swag Sponsorship pricingWhat behavioral finance concepts does it teach?
The game teaches through the five behavioral states: Fear, Greed, Caution, Trust, and Win. Players also experience Black Swan events, Red Swan events, Market Trend cards, and Portfolio and Faction/Foe card mechanics — all grounded in Finliti's FIPI research framework, validated at the University of Toronto.
Source: GoG rulebook; FIPI methodology — Finliti / U of T, 2025Can my company use this for employee wellness?
Absolutely. 54% of employees say financial stress kills their productivity, costing employers $183B annually. Finliti runs half-day, full-day, and 2-day intensive corporate workshops starting at $250/person.
Source: BrightPlan 2024; Finliti Corporate Workshop pricing 2026What is the Finlitiverse?
The Finlitiverse is a 3D immersive digital environment where players learn, compete, and build wealth literacy virtually. It extends the board game into a persistent digital world with dedicated missions and storefronts.
Source: TerraZero partnership — Finliti deck, 2026When will pre-orders ship?
Pre-orders are fulfilling as production completes. Kickstarter backers receive priority shipping. Corporate workshops are bookable immediately. For current estimated delivery, visit the Kickstarter page or email Jennifer directly.
Limited to 1,000 copies
Will you be there — or will you be square?
The $80T wealth transfer is happening right now. Advisors who miss this window are writing their own Blockbuster ending.
Source: $80T intergenerational wealth transfer — Cerulli Associates, 2022